n a new study, researchers say the world’s best magicians are so successful because they’ve discovered how to manipulate an audience’s attention.The husband and wife researching team of Stephen Macknik and Susana Martinez-Gonde work at the Barrow Neurological Institute and they studied magicians, magic tricks and how an audience reacts to the tricks.
“We realized that magicians were the artists of attention and awareness,” Macknik said.
The researchers say they discovered multitasking is a myth. People can only concentrate on one thing at a time.
“If multitasking wasn’t a myth, if we could truly do multitasking, multiple things at the same time, then magic wouldn’t work,” Macknik said.
The team showed magic tricks to study participants while recording their eye movements and scanning their brain waves.
“We actually have tunnel vision,” Macknik said.
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