Daily Archives: March 2, 2011

TIME Magazine’s consumer research round-up

TIME Magazine has published an interesting round-up of seven research studies that examine consumer and buying-related behaviors:

  • Walmart makes you fat
  • The “last-name effect” makes you more eager to buy stuff
  • IKEA is purposely confusing to spur on impulse buying
  • The more you earn, the more you feel pressed for time
  • One high-end purchase begets another
  • You will spend money to gain social acceptance.

Read more at TIME Magazine’s website.