Expert advice makes brains “shut down,” study suggests
A brain-scanning study of people making financial choices suggests that when given expert advice, the decision-making parts of our brains often shut down.
The problem with this, of course, is that the advice may not be good.
“When the expert’s advice made the least sense, that’s where we could see the behavioral effect,” said study co-author Greg Berns, an Emory University neuroscientist. “It’s as if people weren’t using their own internal value mechanisms.”
